In The Know: Latinx Changemakers

SEPTEMBER 2022

overview

overview

At the ITK Latinx Changemakers event, Latinx creators and entrepreneurs shared how their brands came to life. The audience heard how they balanced honoring their heritage while leaning into their unique vision.  The audience was also able to shop from amazing Latinx-owned businesses at the marketplace. This event was held at Cosme a Latinx-owned Michelin-star restaurant.

The event received top scores across the board including 9.5 for overall satisfaction, 9.8 for the event positively impacting the Latinx community and a 1 for how likely attendees will reccomend an In the Know event to others in the future.

“All of the speakers were so inspiring, the drinks and food were amazing. And I loved the goodie bag.  Will definitely be going to more Yahoo events in the future” - Quote from attendee

Highlights

  • Event Lead - B2C event

  • 100++ attendees

  • Managed all external vendors

  • Secured Cosme, Michelin-star Latinx-owned venue

  • Held weekly calls with stakeholders

  • Liaise with internal partners ( including legal, creative and covid teams)

  • Photos by Gino DePinto, via Gino DePinto

  • Media

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Yahoo: Marketing Meet-Up 2023

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In The Know By Yahoo Black Changemakers