NAB 2024 was a pivotal tentpole event for The Weather Company media solutions team as it was the first-in-market event of 2024. This 4-day tradeshow was held in the Las Vegas Convention Center. As lead event producer, I managed the dedicated sponsorship which included a 30x50 booth, where client/prospect meetings and presentations were held. Managed the in-booth experience for the new media product launch during the show. Project managed the inclusion of an interactive vending machine and so much more!